Most new customers or clients will learn about your business through the written word. Often, they’ll find your website or Facebook page and read through it to find out if you can offer them what they’re looking for. Perhaps they’ll discover your brand when you send them a carefully crafted sales letter, brochure, or email newsletter touting your services. Or maybe they’ll read about your accomplishments in a magazine or local newspaper article—one that was written because you had an awesome, compelling press release that convinced the publication to write about you.

These are just a few of the ways you can impress future customers with great writing. No matter the type of written content, you need to choose your words carefully if you plan to make a great first impression.