Tracy Freese

CEO/Director of Everything

In 2013, Tracy launched this global online marketing agency from her kitchen. An entrepreneurial dynamo often asked if/when she sleeps, Tracy was born with an advanced productivity gene. Tracy’s responsibilities are many, but she focuses on business development.


Jessica Merrill

Editor in Chief

Jessica never really planned to be a writer, but she joined the team as a summer intern and never looked back! When it comes to writing, Jessica does it all. She specializes in product descriptions, SEO web content, and creative copywriting. She’s done quite a bit of product modeling as well.


Anna Flanders

Client Operations Specialist / Writer

Anna started out at Strong Estate as an intern in Spring 2018. She quickly adapted to professional writing, and she joined the team full time after her graduation from the writing program at the University of Northern Iowa. Anna has a knack for meeting every deadline, and as a former barista, knows everything there is to know about a great cup of coffee!


Emma Cover-Carper


Emma hopes to live near mountains someday but, until then, is stuck in flat Iowa writing about everything from thrifting to living in an RV. The youngest member of our cohort yet wise beyond her years, Emma has a super motivated attitude and flair for pop-culture that keeps this team trending in the right direction!


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