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Tracy Freese

CEO/Director of Everything

In 2013, Tracy launched this global online marketing agency from her kitchen. An entrepreneurial dynamo often asked if/when she sleeps, Tracy was born with an advanced productivity gene. Tracy’s responsibilities are many, but she focuses on business development.

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Jessica Merrill

Editor in Chief

Jessica never really planned to be a writer, but she joined the team as a summer intern and never looked back! When it comes to writing, Jessica does it all. She specializes in product descriptions, SEO web content, and creative copywriting. She’s done quite a bit of product modeling as well.

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Isabell Christensen

Writer

Isabell “flowered” at Strong Estate quickly to become a great writing asset. She loves her bearded dragon almost as much as she loves writing about bridal hair extensions. A graduate of the University of Northern Iowa’s professional writing program, Isabell’s #adulting future is bright. Dependable and delightful, Isabel ranks as the youngest member of our cohort.

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Emma Cover-Carper

Writer

Emma hopes to live near mountains someday but, until then, is stuck in flat Iowa writing about everything from thrifting to living in an RV. Wise beyond her years, Emma has a super motivated attitude and flair for pop-culture that keeps this team trending in the right direction. We couldn’t keep the lights on without her sunshiny personality.

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