Your business needs to have a social media presence. It doesn’t matter what industry you’re in, if you’re a brick and mortar store or an ecommerce business. Customers expect to see you on social media. Here are 7 ways to boost your business’s social media!

Use Platforms Appropriately

You should create accounts for your business across multiple social media platforms to reach the widest and most diverse audience. But each of those platforms is different and shouldn’t be treated the same. For instance, you obviously can’t write very much on Twitter since there’s a 280-character limit. But that doesn’t mean you should simply copy and paste a tweet onto a Facebook post. You have the ability to expand your message, and your audience will expect you to do so.

Engage Your Business’s Social Media Followers

Use your business’s social media accounts as a way of creating a dialogue between you and your potential customers. Like and reply to the comments you receive on your posts. Enable direct messaging so your customers can easily contact you, and check those messages regularly.

Update Your About Section

A lot of people visiting your social media accounts will be trying to learn about your business, maybe for the very first time. If they can’t easily find the information they’re looking for, don’t expect them to give your business. Make sure the information in your bio or about section is up-to-date. On Facebook, include your business’s hours and always provide a link to your website.

Be Consistent

If you’re not regularly creating content and engaging your followers, you’re going to be forgotten. Having social media accounts is useless if you’re not consistently using them and putting your business out there. Social media users have short memories. If they don’t see your business’s posts regularly coming up on their feeds, don’t expect them to remember your business.

Stay Relevant

The best way to grab the attention of followers is to stay current. Use hashtags, make references to pop culture, and stay informed about current trends. This will help your content appeal to a wider range of people, not necessarily just the customers you already have.

Set Goals

Be intentional with your social media. Think about who the people you want to reach are and how you’re going to measure whether or not you’re successful in reaching them. Make goals for yourself. These can be both goals of what you want to gain in a certain amount of time and goals of what you want to do over a length of time. For example, you could have the goal that you want to gain 50 followers in a month and a goal to make 2 tweets a day, 5 days a week. You’ll have something to work towards and be more motivated to keep posting.

Monitor Your Progress

Don’t just post to your business’s social media accounts. Collect data on your posts. What posts are getting the most likes? What about comments and shares? Experiment a little and find out what the best way to maximize the impact of your posts is.

Social media is an easy way to help your business! By improving your business’s social media, you’ll reach more people, and that will turn into more sales!