May 31, 2021 Tracy Freese

Don’t Put the Brakes on Your Digital Marketing Strategy This Summer!

Sunglasses at pool

Summer can be tough for businesses. Customers taking time off or leaving for vacation can mean decreased sales. You’re probably tempted to cut back on your digital marketing strategy as the weather gets warmer. However, you have the potential to increase summer sales with the right digital marketing strategy. Here’s how!

Use Summer Holidays as Excuses for Sales

With summer comes holidays, and that can mean great things if you’re looking for how to increase summer sales. Holidays such as Father’s Day, Fourth of July, and Labor Day are perfect opportunities for you to host sales. Consider hosting your sale entirely online, as most people spend their sunny months surfing the web!

Show Off Your Love for the Season

While traditional, in-person stores and companies can plant flowers, run a fountain, or decorate with props for the warmer months, you can still make some summery changes to your online storefront. Keep customers engaged by changing your profile and cover photos to summer-themed images.

You want your customers to think that you’re having a blast at your company. It’s a great, upbeat way to interest customers in what you’re selling. Some small details and theme ideas to consider this summer include:

  • Sunglasses
  • Fresh flowers
  • Pool-themed props and photos
  • Red, white, and blue
  • Fireworks

Woman relaxing in poolKeep Your Blog Content Fresh

We want everything in summer to be refreshing from our drinks to our pools and even the content that we read. Customers don’t want a repeat of the same information they’ve been seeing all year. If you want to capture their attention, you need to introduce fresh, new blog content.

Hiring a professional to keep your content exciting and on-trend is exactly what you need. Strong Estate Marketing is a great choice for trendy, customer-focused SEO blog content. To drive up your engagement, contact Strong Estate Marketing for your content writing needs.

Make Your Social Media All About Summer

While making your marketing mobile-friendly is always a good idea, it’s especially important for summertime when your customers will be spending lots of time on their phones while outdoors and on vacation. Target your digital marketing strategy at social media platforms and ensure that your other typical digital strategies are mobile-friendly. Customers like upbeat, trendy content in the summertime. Whenever you can, consider using summery emojis, including fun sayings, hashtagging trendy themes, and even using summer-appropriate adjectives like “hot” and “sizzling.”

Be Interactive

Summer can be one of the hardest times of year to interact with customers online because fewer customers are typically engaging with your social media and your online content. You may need to encourage your customers to interact with your content a little more during the summer so your engagement doesn’t suffer. Publish polls on your website, ask questions, host online giveaways, or kick off conversations on your social media stories.

Don’t Let the Heat Get the Best of You

It’s easy to give in to the summer’s most enticing temptations and relax as much as you can, but you don’t want to do this at the expense of your marketing strategy. When you use these ideas, you’ll keep your digital marketing hot all season long.

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