Your current priorities: scan and upload that mountain of new hire paperwork, complete annual employee reviews, update Quick Books, schedule that root canal you’ve been putting off, and then write a new blog for your website. In that order.
Are you nodding your head right now? Exactly.
So why does blogging suck so much that you would prioritize dental work ahead of it? Because you have no time, no talent, and no desire…yet you know blogging is super important. Ugh.
The Problem
If you’re a small business owner, you know the importance of keeping your clients and customers well informed. Blogging is a way of advertising your products and relaying important information to anyone that might be interested. The more you blog, the bigger your potential customer base will be. More potential customers mean more business, which is obviously good. But knowing that and physically taking the time to blog are two different things, which is why we’re here to help!
No Time
Between business development and employee management, there is simply no time to be taken away from revenue producing activities. Since there is no direct line from blogging to your profits, it’s hard to measure its value. Spending a little time on blogging regularly will have a great positive impact on your business, even if it doesn’t look like it right away.
No Talent
Not only does the act of blogging suck, but you suck at it. The truth will set you free. Blogging is a skill like anything else, and with all your time poured into running a business, you simply haven’t had time to cultivate that skill into what it needs to be. That’s where hiring someone to generate content for you comes in, but we’ll get to that later.
No Desire
Doers want to do, not write about doing. The very passion that got you to this point in your career is the exact thing you can’t find enough time to do because of busy-work like blogging. Even if you are excited to share what you’re doing with others, finding the motivation to sit down and write about it can be exhausting. When you’re building or managing a business, TPS reporting a.k.a blogging, simply isn’t fun.
Why Regular Blogging is Super Important
Search Engine Optimization (SEO)
Most customers are going to find you online these days. You want to pop up in their search feeds, but how do you do that? Search engines are designed to present the freshest content so that users will see what is most relevant and up-to-date. A page with recent updates is seen to have more significance than one that is older. If you haven’t updated your page in a long time a search engine will put something that has been more recently updated first, even if your content is more applicable.
Using keywords will also help search engines optimize results for your viewers. However, placing excessive keywords throughout an article or blog post may annoy your readers, causing them to leave your page, even though the search engine picks it up. This is why it’s important to know good keywords, or phrases, to use, and how to use them well. Professional bloggers with training can do this effortlessly, and help your website appeal to both search engines and readers.
Lastly, lots of pages mean lots of views. This doesn’t necessarily mean that if you have more pages your site will rank higher in search results, but rather that more pages give you a better opportunity to reach a wider audience of viewers. With more pages and links to move your audience around your website, engagement with your business will increase. More content and information also means that more sites will be able to link users to your site. All of these things will help your search engine ranking as well, giving you more viewers and more business.
Credibility in the Eyes’ of Future Clients
Blogging requires commitment, research, and passion. Writing and posting content regularly will cause viewers to perceive you as an expert. Of course, you probably already are, but your readers don’t know that unless you show them. Getting content out there on a regular schedule will help them to see that you really do know what you’re talking about. Blogging is a way to get you noticed. Regular content shows dedication and enthusiasm, and viewers are more likely to trust and buy from someone that is not only devoted to their product but excited about it as well. The more someone hears something from you, the more likely they are to trust you and engage with the product.
Ways to Outsource Blogging
The secret to having a popular blog is simple: pre-planning and scheduling. Useful and inspiring content will only get you so far in the blogging world, but making sure you have content delivered to your readers regularly helps keep them engaged and coming back for more.
When you want to update your blog regularly, keeping a schedule is a no-brainer. When you outsource your blog, it is a necessity. Creating a content calendar is one of the best ways to stay on top. This allows you to easily communicate what you want to the writers that are generating your content for you.
Content calendars are a great way to stay organized. With each month laid out in one place, you can easily see when posts are scheduled and help keep your blog consisting. They also allow you to easily see what your goals are for each month, and when particular information is going up.
When you create a content calendar, you can take charge of what’s going up on your blog even if you’re not the one writing every word.
Hire a Freelance Writer
Even though you know blogging is useful and want to keep it updated, you might not always feel comfortable writing the actual content. Luckily, there are a lot of ways for you to keep your blog updated while doing very little of the actual writing work. Since we’ve already established the fact you may not be a literary genius in your own right, it will comfort you to know there are plenty of qualified writers available online. Hiring a freelance copywriter to bring your content calendar to life. It’s an affordable way to ensure that your site is kept up to date.
Wondering where to find said freelance writer? Our preferred marketplace is Fiverr.com. We recommend you work with Top Rated or PRO level sellers for the best possible bangs for your bucks.
Set-up a Blogging Subscription
Blogging subscriptions put your blogging calendar on autopilot. A monthly blogging subscription allows business owners to get back to doing what they do best without much more thought to blogging – score! Simply submit your content calendar, keep updating it, and writers will deliver your blogs periodically each month. PayPal automatically processes your invoice each month and all you have to do is think up new topics. Simple.
Here at Strong Estate Marketing, we take blog subscriptions to the next level by creating the content calendar for you, executing the topics, and delivering finished files right to your inbox. You can even skip the calendar and just set-up overall parameters of what kinds of topics your blog should contain and we will create hot, fresh blogs without any further direction. Pure marketing magic.
Established in 2013, Tracy Freese and her team at Strong Estate Marketing has been a global leader in online marketing for the real estate, cannabis, vape, and blue-collar services industries. Located in downtown Cedar Falls, Iowa, the company prides itself on high-quality online content perfect for websites, social media, and beyond.
