Your real estate biography on your website gives you a great opportunity! It can help put your best foot forward for potential clients, allowing them to instantly form a positive impression of you and your work. As you know, real estate is very personal. You need to help potential clients trust you and feel connected to you before they hire you, and to do that, you need the best realtor bio.
Here are 5 examples of realtors who wrote great bios.
Haley’s bio is a prime example of making a bio personal, but not too personal. While Haley shares her background and a little about her current personal life, she also tells us about her skillset. In covering all these areas, Haley appeals to potential clients both emotionally and logically. Haley’s bio is also written in the first person, which makes a potential client feel more strongly connected to her than they would had she used the third person. She speaks directly to potential clients, which effectively engages them.
Kami successfully gives details of her background and personal life, just like Haley. An added success of her bio is that it gives the audience an insight into her interest in real estate. Potential clients get to link her love of real estate to her grandfather, which helps readers feel a connection to her personally and professionally.
Levi shares his unique expertise with home inspections. A real estate bio is, in a way, a product description—in this case, the product is the realtor. Thus, it helps to share a unique selling point (USP). For Levi, his expertise in home inspections is his USP. Once again, with Levi’s bio, potential clients get to hear about his background and personal life.
With Megan’s bio, clients get to hear about her accomplishments and awards. If you have these, they are important to list. However, like with Megan’s bio, they are important to be mentioned in a way that does not come across as arrogant. These accomplishments are also not the only things mentioned in Megan’s bio. Potential clients still get to hear a little about her personal life, giving them a reason to connect with her on a personal level. At the end of her bio, Megan issues a call to action to get potential clients to contact her. She even speaks specifically to new home buyers as well as veteran homeowners.
Matt’s bio covers all the bases. He explains his background in real estate. He also gives information on his specialty, which shows potential clients he is an expert and someone they can trust. Rather than simply stating his specialty is with estate sales and classic style homes, he explains to potential clients why they want someone who specializes in those things. This is another sales tactic to utilize when selling yourself as the product. Matt points out how overwhelming and emotional estate sales can be and says he can be the one to help clients through those challenging times.
Your realtor bio should be short and to the point. Make sure to include the following elements:
- Some personal information
- Your background in real estate
- Your specialty
- Notable accomplishments, if any
- A call to action (including where/how to contact you)
Do you still need help writing a successful bio that brings in clients? Strong Estate’s professional writers can help you!