Do you have the extra time to spend doing research, writing, formatting, learning the best SEO tactics, and maintaining your blog by blogging frequently? If so, blogging can really help you to take your business to the next level! If not, then blogging probably won’t help you, and it may even be a big waste of time.
Read on to find out how our company uses blogging to attract and retain clients, as well as several of the benefits of running a great business blog!
How Strong Estate LLC Uses Blogging to Bring In More Business
For our own blog, we make sure to come up with topics that people want to read, that also relate to what we do as a company. This is a good way to connect with our target audience. It is important to know the best SEO tactics and to blog often enough that people want to stay caught up. It is important to do this so that regular customers or readers don’t get bored.
At Strong Estate LLC, we don’t just do our own blogging—we write blogs for other businesses, as well. We write these blogs for other companies that don’t have the time or the know-how to do so themselves. This way, they can benefit from blogging just as we do, but without the extra effort it takes to maintain a blog.
We work with several realtors and small business owners who hire us to ghostwrite regular blog posts for them. These clients generally give us the topic they want written about, lay out however many or however few guidelines they want us to follow, and then we take it from there. Some clients give detailed instructions; others leave it entirely up to us. We do all of the research, formatting, SEO, and writing that goes into creating a great, functional, informative blog. By hiring us to do this, our clients save lots of time, and we can provide them with a high-quality piece that they oftentimes wouldn’t be able to complete themselves.
For more technical or complex blogs, we will often just edit or polish a blog that’s written by our client. This is also a good deal because the client saves money (edit/polish jobs are less costly than start-to-finish writing jobs), and the client lays out all their expertise in detail—Strong Estate just makes it shine!
If you want to have a company blog, but don’t have the time or expertise to make it happen, you too can hire an outside party to get the writing and blogging done for you. When you hire a professional writer to help you out, all you have to do is publish the finished piece on your page and let the business growth begin!
8 Benefits of Blogging, From Our Business to Yours
Blogging helps drive traffic to your website
Sometimes, a regular website can come to a standstill because there’s not always content to be updated. Keeping a running blog helps us keep our website alive, and makes it more likely for people to visit our page—leading to more clients for us!
Blogging is a great way to generate more searchable content. Every blog post that we publish becomes another indexed page on our website. Every indexed page becomes another opportunity for our website to show up in search engines. This is where search engine optimization comes in. In general, the more relevant and informative blog posts you have, the more chances you have for SEO and good keywords.
Blogging lets Google know that your site is active
Believe it or not, Google will know how much value your site is offering to people by tracking the number of people who interact with it. Because we regularly update our blog, we can bring more traffic to our site. Google ranks active sites higher in its search engine results, and the closer a site is to the top of the search results, the more people will click and interact.
Blogging makes it more likely that your business get discovered via social media
The more blog posts you have, the more opportunities there are for people to share your content. Blogging can help expose your business to an audience that you might not know or that might not know you. We try to blog enough so that our page becomes more discoverable to a larger group of people just due to the number of shares that our posts could potentially get.
Blogging helps you maintain a strong social media presence
After your social media presence is established, keeping up with your blog can help you maintain an already strong presence, or strengthen a maybe not-so-strong one. Regular, helpful, informative posts will give you something to post on social media, so your followers will become more familiar with your brand and hopefully click over to discover the great info you’re sharing. Once they’re on your site, they’re more likely to buy your products and services.
Blogging helps you establish how knowledgeable you are
Blogging about the products or services that you offer makes it clear to your customers that you know what you are talking about. By consistently creating content that is helpful, informative, and beneficial to your target audience, you are showing potential customers that you are not just a great source of information, but a trustworthy businessperson.
Blogging enables more sales opportunities
If the information that you present on your blog is reliable, then people are more likely to want to become, or to stay, customers. Establishing this credibility means that people who are customers are also more likely to trust you and what you have to say.
Customers who have read your blog will also enter into business with you more educated on what you have written about. This makes business transactions go more smoothly for both parties. This is relevant for many service providers—for example, if you’re an HVAC company and you write a blog about “5 Ways to Tell if your Furnace Needs Work,” you’re educating customers, and they’ll know a lot more about how to explain their furnace’s problem when they give you a call.
Additionally, if your customers have questions for you and you know you’ve written a comprehensive post on the topic in the past, you can send them over to your blog archive to get their questions answered quickly, easily, and effectively.
Blogging can drive longer term results
The thing with blogging is, blog posts do not just go away after a certain period of time. Even long after a blog post is published on your site, you can continue to generate traffic and business from that content especially via social media shares.
Here is a chart from www.blog.hubspot.com showing the number of clients generated in the month that a blog post is published and the number of clients generated from posts from previous months. Clearly, the short-term results don’t get even close to matching the long term results of having a blog!
Blogging can also be used for company/business promotion
Although this isn’t the sole purpose of running a blog, you can do the occasional blog post featuring your own business by talking about new services, new products, or events to further the other aspects of your company, not just the blogging branch.
If you have the time and know-how, blogging can be a fantastic way to grow your business online. Or, if you have the means to do so, you can hire someone else to maintain the blog portion of your business so you can spend more time focusing on the other services that you provide. Both of these, when done right, should be good options that will help your business thrive. However, blogging isn’t strictly necessary for a good business, so don’t fret if neither of these is an option— there are lots of other ways to grow businesses that do not involve blogging.