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5 Benefits of Social Media You Probably Don’t Know About

Social Media is so important to e-commerce today— for buyers and sellers alike. Businesses large and small have figured out the benefits of social media. It’s a great way to advertise to potential customers, but the benefits go way beyond product placement.

Small brands and large brands alike are using social media to promote themselves and get their name heard, to connect with their audience, and to improve their products for the benefit of the consumer. Here are some great benefits of social media that you might not know about.

1. Social Media Offers Personalized Marketing

Unlike algorithmic advertisements, business’s social media accounts are likely to reach the customers who actually want to buy from them. Businesses that use social media sites understand that the customer wants to feel recognized as a person first and the consumer second. They want to engage with their audience, and the service or product they’re providing is what the customer truly wants.

2. Social Media Leads to Customer Loyalty

Customers will find that they’re more loyal to the brands that they follow on social media. Because social media encourages two-way communication between the business and the consumer, the two parties can build relationships that benefit both. The customer feels that they can trust the business, and the business gets honest feedback from the customer.

3. Social Media Makes It Easy for Your Customer

It’s essential for online retail stores to use social media. Since their customers are already online, using online promotion means their stores are just a button away. This promotes traffic for the business, and it provides ease for the consumer. Instead of having to go out of your way to search for something, it’s right there when you log onto your preferred social media site. You can introduce deals and new products this way. This helps to keep the customer involved and excited about upcoming promotions.

4. Social Media Gives You More Customers

Using social media is proven to give businesses the ability to grow their customer base. With the benefits of social media, businesses have access to thousands of potential customers around the world. Even without using paid advertising, most social media sites have a sharing option. One customer can reach hundreds more with the click of a button, and so on.

5. Social Media Gives Unique Opportunities for Interacting with Customers

This advantage helps customers as well. As businesses grow, products and services generally improve. Even small businesses are able to devote more time, money, and energy to make sure they’re producing what the consumer is asking for with each additional view, share, and purchase.

With new customers comes more feedback, and this helps businesses produce the products that the consumer truly wants. Social media makes communication easy, so customers can comment directly on the shared post to let the business know what they’re doing well and what can be improved. This is a quick way for both business and consumer to truly feel involved in the buying experience and get the most out of online retail.

How do you use social media to market your business? Strong Estate Marketing has many SEO options for your business, check us out here.

 

 

 

Pot for Pets? 3 Things You Need to Know

dog pets strong estate marketingDoctors are not the only people jumping on the medical marijuana bandwagon. More and more veterinarians across the country are starting to see and utilize the holistic healing powers of cannabis to help their furry friends. Have you considered this kind of treatment for your pet? Here are three things you need to know before using medical cannabis on your pet.

Pets Get Sick & Stressed Just Like Humans

If you’re a devoted pet parent, the last thing you want to think about if your furry friend getting sick, but the reality of the situation is, they do. Just like humans, pets can suffer from cancer, arthritis, and seizures. For humans, doctors are just starting to scratch the surface of how holistic healing and cannabis can help with pain and give a better quality of life, which is exactly why vets are starting to utilize its powers as well.

Some pet owners are turning to cannabis-based treatments for other non-life threatening issues such as separation anxiety, noise phobia, and lack of appetite. Hemp products are a way to help your pets with these kinds of issues, but be aware that sedation and overactive appetite can be side effects. Turns out our pets can get the munchies too.

Veterinarians Can’t Prescribe It (Yet)

The FDA has not officially approved medical cannabis for pets… yet. With recreational pot starting to legalize more and more across the country, the hope is that more funding will go towards cannabis research on animals. Just like medical marijuana for humans, the progression of these kinds of treatments in animals will take off as well.

Pets Can’t Smoke. Try Edibles Instead!

Can you imagine trying to train your dog to puff, puff, and pass? While we’re sure it’s not impossible, we’re happy to tell you that there are other products you can give your animal that doesn’t require you spending countless hours teaching them how to smoke.

Edibles are continuing to ride the growing wave of this growing marijuana industry and they’ve branched out to animal treats. Biscuits, soft chews, and other animal treats are now being used to help medicate pets. So instead of teaching an old dog new tricks, you can just ask them to sit before you give them their yummy treat.

Looking for an article for your cannabis business? We write articles like this all the time for our clients and just like the industry we’re constantly learning and changing to match their needs. The marijuana industry is constantly growing and evolving, and we love writing about it!

Why Does Blogging Suck so Much?

strong estate marketing blogging sucksYour current priorities: scan and upload that mountain of new hire paperwork, complete annual employee reviews, update Quick Books, schedule that root canal you’ve been putting off, and then write a new blog for your website. In that order.

Are you nodding your head right now? Exactly.

So why does blogging suck so much that you would prioritize dental work ahead of it? Because you have no time, no talent, and no desire…yet you know blogging is super important. Ugh.

The Problem

If you’re a small business owner, you know the importance of keeping your clients and customers well informed. Blogging is a way of advertising your products and relaying important information to anyone that might be interested. The more you blog, the bigger your potential customer base will be. More potential customers mean more business, which is obviously good. But knowing that and physically taking the time to blog are two different things, which is why we’re here to help!

No Time

Between business development and employee management, there is simply no time to be taken away from revenue producing activities. Since there is no direct line from blogging to your profits, it’s hard to measure its value. Spending a little time on blogging regularly will have a great positive impact on your business, even if it doesn’t look like it right away.

No Talent

Not only does the act of blogging suck, but you suck at it. The truth will set you free. Blogging is a skill like anything else, and with all your time poured into running a business, you simply haven’t had time to cultivate that skill into what it needs to be. That’s where hiring someone to generate content for you comes in, but we’ll get to that later.

No Desire

Doers want to do, not write about doing. The very passion that got you to this point in your career is the exact thing you can’t find enough time to do because of busy-work like blogging. Even if you are excited to share what you’re doing with others, finding the motivation to sit down and write about it can be exhausting. When you’re building or managing a business, TPS reporting a.k.a blogging, simply isn’t fun.

Why Regular Blogging is Super Important

Search Engine Optimization (SEO)

Most customers are going to find you online these days. You want to pop up in their search feeds, but how do you do that? Search engines are designed to present the freshest content so that users will see what is most relevant and up-to-date. A page with recent updates is seen to have more significance than one that is older. If you haven’t updated your page in a long time a search engine will put something that has been more recently updated first, even if your content is more applicable.

Using keywords will also help search engines optimize results for your viewers. However, placing excessive keywords throughout an article or blog post may annoy your readers, causing them to leave your page, even though the search engine picks it up. This is why it’s important to know good keywords, or phrases, to use, and how to use them well. Professional bloggers with training can do this effortlessly, and help your website appeal to both search engines and readers.

Lastly, lots of pages mean lots of views. This doesn’t necessarily mean that if you have more pages your site will rank higher in search results, but rather that more pages give you a better opportunity to reach a wider audience of viewers. With more pages and links to move your audience around your website, engagement with your business will increase. More content and information also means that more sites will be able to link users to your site. All of these things will help your search engine ranking as well, giving you more viewers and more business.

 

Credibility in the Eyes’ of Future Clients

Blogging requires commitment, research, and passion. Writing and posting content regularly will cause viewers to perceive you as an expert. Of course, you probably already are, but your readers don’t know that unless you show them. Getting content out there on a regular schedule will help them to see that you really do know what you’re talking about. Blogging is a way to get you noticed. Regular content shows dedication and enthusiasm, and viewers are more likely to trust and buy from someone that is not only devoted to their product but excited about it as well. The more someone hears something from you, the more likely they are to trust you and engage with the product.

Ways to Outsource Blogging

The secret to having a popular blog is simple: pre-planning and scheduling. Useful and inspiring content will only get you so far in the blogging world, but making sure you have content delivered to your readers regularly helps keep them engaged and coming back for more.

When you want to update your blog regularly, keeping a schedule is a no-brainer. When you outsource your blog, it is a necessity. Creating a content calendar is one of the best ways to stay on top. This allows you to easily communicate what you want to the writers that are generating your content for you.

Content calendars are a great way to stay organized. With each month laid out in one place, you can easily see when posts are scheduled and help keep your blog consisting. They also allow you to easily see what your goals are for each month, and when particular information is going up.

When you create a content calendar, you can take charge of what’s going up on your blog even if you’re not the one writing every word.

Hire a Freelance Writer

Even though you know blogging is useful and want to keep it updated, you might not always feel comfortable writing the actual content. Luckily, there are a lot of ways for you to keep your blog updated while doing very little of the actual writing work. Since we’ve already established the fact you may not be a literary genius in your own right, it will comfort you to know there are plenty of qualified writers available online. Hiring a freelance copywriter to bring your content calendar to life. It’s an affordable way to ensure that your site is kept up to date.

Wondering where to find said freelance writer? Our preferred marketplace is Fiverr.com. We recommend you work with Top Rated or PRO level sellers for the best possible bangs for your bucks.

Set-up a Blogging Subscription

Blogging subscriptions put your blogging calendar on autopilot. A monthly blogging subscription allows business owners to get back to doing what they do best without much more thought to blogging – score! Simply submit your content calendar, keep updating it, and writers will deliver your blogs periodically each month. PayPal automatically processes your invoice each month and all you have to do is think up new topics. Simple.

Here at Strong Estate Marketing, we take blog subscriptions to the next level by creating the content calendar for you, executing the topics, and delivering finished files right to your inbox. You can even skip the calendar and just set-up overall parameters of what kinds of topics your blog should contain and we will create hot, fresh blogs without any further direction. Pure marketing magic.

 

Established in 2013, Tracy Freese and her team at Strong Estate Marketing has been a global leader in online marketing for the real estate, cannabis, vape, and blue-collar services industries. Located in downtown Cedar Falls, Iowa, the company prides itself on high-quality online content perfect for websites, social media, and beyond.

Why Is an Email List Important for Business Blogs?

why is an email list important strong estate marketing

Oftentimes, businesses don’t offer an email subscription service for their blog because they don’t see the importance of doing so. However, email lists can have major impacts on your website traffic and revenue. Whether you update your blog often or more infrequently, an email list is important for business blogs.

First, you might be wondering what we mean by an email list. An email list is a list of people who have subscribed to your blog by giving their email address. In doing so, they allow you to send them updates and promotions from your website.

Here are some great benefits of an email list:

It’s valuable for readers. 
Readers who don’t want to miss your posts will get a friendly reminder in their inbox every time you post, nudging them to return to your website.
It’s free.
There is no additional cost for either you to include an email subscription service OR for your reader to subscribe to it.
It’s easy.
Once your email subscription service is set up, it becomes totally hands-off for you. Anytime you publish a new blog post, a reminder will be sent to the people on your email list automatically. According to www.wpbeginner.com, email lists get 10 times higher conversions than social media campaigns.
It allows you to keep ahold of readers.
Even though it is a hands-off service from you, emails feel more personal for your reader which is motivation for them to continue being loyal to your blog.

And here are five advantages of email as a communication channel for businesses:

Email is personal.
With an email going directly to your reader’s inbox and no ranking system limiting this, it is very direct, personal, and casual making your readers feel like they know you at a greater level.
Email is purposeful.
To get onto your email list, a reader has to sign up with their own email address. That proves that they’re interested in what you have to say, and will therefore be more receptive.
Email is targeted.
Because subscribing to your site means that the reader is especially interested in your site, you can deliver them very relevant content and offers in order to see better results for yourself.
You own your email list.
Other communication platforms have the ability to change their policies at any point in time. Because you own the email list, it doesn’t have to be influenced by the policies of another channel. You have total control.
Email is one-on-one.
Since your reader is looking at your blog from the privacy of their personal inbox, it feels more personal to the reader. That helps you build a connection of trust.
Email marketing really is the best way to get higher return and conversions for your business blog. Since it’s so easy, the benefits greatly outweigh the effort it takes to set up! There are many websites that can help you out with setting up a subscription service, and it will hardly cause any extra work for you, even though it will get far more people to read your blog posts!

How to Improve Ecommerce SEO

improve ecommerce seo strong estate marketing

This stock image ecommerce listing doesn’t have a product description. Bad SEO!

Do a quick Google search for “how to improve SEO,” and most of the advice will be tailored towards blogs and regular websites, not ecommerce sites. That’s a problem for online stores, because managing SEO for ecommerce websites is simply not the same as other websites! But don’t let those hundreds of pages staring you in the face get you down. Below we list our top three tips to improve ecommerce SEO.

Are You Making These Three Mistakes?

These common mistakes might be preventing your ecommerce site from ranking well in search engines.

Not including a compelling, informative, keyword-rich product description

Make sure you have good written content on your ecommerce site, not just products! It’s worth it to take the time to write detailed, informative product descriptions that will help you rank in Google. Product descriptions will also help grab the attention of your customers, making them more likely to buy.

Copying manufacturer’s descriptions for your product descriptions

If you use the manufacturer’s description, chances are, the same exact description is on other places throughout the web—it’s not unique. You might think you’re saving time and money by using a description that’s already available, but it will hurt your SEO. It’s generally not worth it!

Not providing enough unique content for search engines to pick up keywords

You might think that you have enough content on each page, but it isn’t helping your SEO if it’s not unique. Make sure each page includes one-of-a-kind content, rather than just the default content such as disclaimers, footers, and taglines. Bonus tip: use a NO INDEX metatag for pages you don’t have time to write. This will keep web crawlers focused on the product pages you want them to look at.

If your ecommerce site is falling prey to any of these mistakes, you should get started working on improving your SEO. Here’s how to do it!

Setting Your Ecommerce Site Up for SEO Success

Here’s a simplified version of the steps you’ll need to take as you work to improve your ecommerce SEO.

  • Do keyword research—that is, find out what customers are searching for online
  • Make a list of both short and long-tail keywords for each of your products
  • Implement these keywords into unique, informative, compelling product descriptions that will grab the attention of Google and your customers
  • Write product titles and keep them simple, easy to read, and keyword-rich by using the Brand-Model-Item Type template
  • Fill out image alt-tags with relevant keywords and brand names
  • AVOID overusing keywords (aka keyword stuffing/over-optimization)—if Google thinks you’re trying to over-optimize, all your SEO efforts will backfire!
  • Mitigate the downsides of unavoidable duplicate content by enclosing the duplicate text in robots.txt metatags to prevent web crawlers from reading them. Or, for duplicate product pages, add a canonical tag to point search engines back to the original page.

If all this sounds complicated, you should hire a SEO pro to help you optimize, or at least hire a writer to help you get the content written out. There are lots of great SEO experts and professional writers out there. If you’re already fairly web-savvy and you have the time and writing expertise, you can definitely tackle it yourself with the help of online resources.

The Final Result is Worth It!

Ecommerce SEO is a big project, but it’s still possible to do. Break up the work and put in the effort one page at a time—or, hire a pro to get it all done more quickly and professionally. You’ll be amazed by the results. Don’t let poor SEO get in the way of your success!

How to Issue Your Press Release

issue a press release strong estate marketing

So, you’ve written a press release, or maybe you had a pro write one for you. Now comes the second most important part: releasing it to the world.

First of all, let’s remember the purpose of a PR.

Press releases are a great way to spread the word about your business. They can:

  • Get the word out about your awesome “thing” (whether that’s an event, new product, etc.)
  • Increase traffic to your website
  • Grab the attention of journalists near and far

A press release lets you tell people about your product or service in a more journalistic-minded, unbiased way. It’s important to put emphasis on quality, newsworthiness, and branding over outright SEO or social media, and you definitely don’t want to try to sell your products outright—let your readers come to their own conclusion instead.

Remember… you want the right people to see your press release, and you want them to be IMPRESSED with what you have to offer! Keep this in mind throughout the entire process, from brainstorming to issuing the PR. You should make sure that the topic of your press release is newsworthy, or it won’t be worth the cost of writing and distributing it! Click here to read more about writing a newsworthy press release!

A lot of times, the “newsworthiness” of your press release depends on the craft and structure of it. A good professional writer can help you out if you’re struggling to craft a quality PR.

So, you’ve checked all the boxes… your PR is newsworthy, it sounds professional, and it makes your brand sound great! But there’s one more very important step before your news can reach the world. You have to actually RELEASE the press release. Here’s how to do it!

Issuing Your Press Release the Right Way

Here’s how you can take to make sure that your press release is promoted in the right way and seen by the right people.

Online Distribution Services—The most common way to issue a press release is through distribution services that harness the power of the Internet to get your news out to interested parties. PR Newswire is a major player that many of our clients use. You’ll have to pay if you truly want exposure, but if your PR is top-notch and your news is compelling, it will get you good results. Here’s a list of the current best PR distribution services as of the time of writing.

Local Outlets— If your news is about a local event or if you have a local business, send your PR to news stations and newspapers in your area. They might be interested enough to feature you on the local news channel or in the paper, and you’ll gain valuable exposure to customers in your area!

Industry Leaders—In certain cases it makes a lot of sense to go ahead and send your PR to industry leaders. Obviously, it depends greatly on your industry and your particular business whether this is a good idea. Sometimes it will get read, other times it will get ignored. Use your best judgement here.

Bonus Tips for Issuing Your PR

Here’s a quick synopsis of some tips offered by Kissmetrics:

  • Take advantage of cross-promoting opportunities—This is a really great tool in a successful press release. By publicizing a dual effort between yourself and your cross-promotion partner, you can attract more customers and increase your overall credibility!
  • Don’t just distribute it through the cheapest channels—The bottom line is this: cheap distribution is, well, cheap. Although good distribution can cost quite a bit, it is worth it in the long run. You can justify the cost with the knowledge that by reaching the right people, you could potentially be increasing your customer base.
  • Set up social media to share your PR—In order to make sure that they money spent on the press release is not going to waste, it is important to make sure that all your social channels are set up to syndicate the press release. This easy step can really go a long way.
  • Create “teasers” without copying the PR verbatim—Duplicate content is not good for SEO. Be sure to stay away from reposting, word-for-word, the actual press release. Instead, rewrite a couple teaser paragraphs to give readers an idea of what it’s about, and release that. This way you can increase your credibility without damaging your Google ranking/score.

By taking these few simple measures, you can make sure that you are getting the most out of your press release. Now you can really take the press release world by storm!

Amazon Main Product Images – Are You Doing It Right?

One of the most common mistakes for new Amazon sellers is uploading unsuitable main product images. Scroll through a bunch of Amazon listings, and you’re sure to find a few main images that are just terrible. It’s a rampant problem.

Amazon has strict rules in place for main product images, but it can’t screen every single image that every seller uploads. For that reason, there are plenty of terrible main images that slip through the cracks and don’t get detected by Amazon right away. But that doesn’t mean that the seller who posted them is in the clear. Amazon doesn’t like it when sellers break its rules, and it’s not a matter of if—it’s a matter of when you get caught.

Though there are probably some shameless rule-breakers out there, we understand that most Amazon sellers upload bad main images because they simply haven’t read through the rules. Now, we’re not here to tell you exactly what Amazon’s image requirements are. It would be a waste of time for us to list through every single rule that Amazon has. You should go directly to Amazon for that. Instead, we’ll tell you exactly WHY it’s important to follow Amazon’s regulations for main product images.

Amazon Knows What Types of Images Sell

Amazon bases its product image requirements around three simple concepts: honesty, clarity and marketability. Seems like common sense. So, why are so many people failing to do it right?

Let’s break down each one:

  • Honesty — Amazon wants to maintain its honest reputation, so they want to ensure sellers aren’t overselling the product and making it seem like something it’s not.
  • Clarity — Amazon wants product photos to be clearly understood by the buyer. The main product image should contain only the product and it should be an accurate representation of the product (not skewed or made to look bigger or better than it is).
  • Marketability — Amazon wants to sell product as much as you do! The product image should be professionally done: it should be in sharp focus, it should use realistic colors, and look appealing.

When you start to think about Amazon’s product image requirements around these three concepts, it all suddenly makes sense. Of course, still be sure to refresh yourself on all of Amazon’s rules and format requirements from their website here (this is just a basic list; go to Seller Central to get the best, most up to date information).

Now below are a couple examples of product images up on Amazon. The first one doesn’t follow Amazon’s product image requirements. The second image, taken by our Strong Estate photographer, does meet all of Amazon’s product image requirements.

What Your Product Images Shouldn’t Look Likebad amazon image strong estate marketing

You can probably already see some issues with this main product image just by looking at it—main images need to have pure white backgrounds, and this certainly does not! But let’s work through it by comparing it to the three guidelines we listed above.

  • Honesty — What’s the product in this picture? It’s hard to tell. From the image, it appears to be a bag of mystery contents!
  • Clarity — The product is only a small part of the image and the buyer isn’t sure what they are looking at.
  • Marketability — Unprofessional shot of the product with a person’s hand filling the frame, an unnecessary backdrop, and nothing that makes a customer want to buy.

The image does follow some of the Amazon guidelines, but it breaks quite a few as well. You don’t want to take a risk with a product photo like this one.

What Your Product Images Should Look Likegood amazon image strong estate marketing

Now compare the Amazon product image above to this one here. The difference is night and day! But let’s break it down like before.

  • Honesty — The image shows only the product and everything that comes with it. There is no confusion about what the product is supposed to be. (In this case, it really is a bag… no mystery contents J)
  • Clarity — The image shows all the features of the product and all its parts. It’s clear, focused, and properly sized, filling up most of the frame without any parts cut off.
  • Marketability — The pure white background puts the product at the forefront. The product photo is a professional shot, doesn’t have any visual noise or inset images and text, and it looks attractive to browsing customers.

Clearly this main product photo is a better fit for Amazon. As long as the proper upload specifications are followed, Amazon won’t have any issue using this product image on their website!

The Consequences of Breaking Amazon’s Image Requirements

When you don’t follow the product photo requirements set by Amazon, you’re not only self-sabotaging by making your listing look less honest, clear, and marketable. You’re also putting your whole ecommerce business at risk, thanks to the watchdogs at Amazon corporate. You don’t want to risk account suspension just because you uploaded an unsuitable photo! If Amazon catches you with a bad main image, it could take weeks or even months to have access to your account again. That costs you a lot of time, stress, and sales.

It may seem like a hassle to get your product images professionally done. We get it… it costs money. But it’s totally worth it! It’s only a one-time cost per product. The fantastic new image will draw more customers to your listing and inspire them to buy. Plus, you won’t be risking your seller account.

Not every photographer knows Amazon’s rules, so make sure to get a professional product photographer who is experienced with Amazon and ecommerce. If you’d like to talk further about Amazon listing images, you can contact Strong Estate Photography here or go straight to our Order page to order your images!

 

 

Why Updating Your Real Estate Website Is So Important

updating your real estate website strong estate marketing

There are a lot of reasons to keep your website updated, no matter what type of business you are running. When it comes to real estate, this becomes especially important because your website plays a major role in capturing leads, marketing your brand, helping potential clients search for homes, and helping people find local housing market information. Not to mention that it helps with search engine optimization (or SEO) which is crucial to keep your website from getting buried among the competition.

 

Here’s why updating your real estate website is so useful for agents and brokers:

Say a potential customer is looking for a source of particular information, and they land on your website. If the information or the appearance of the website is outdated, they most likely won’t stick around or revisit. Here is a compilation of some great reasons, based on some great lists from www.theedesign.com and www.seositecheckup.com, as to why it’s important to keep putting new content on your site.

Increased website traffic = more new clients

First and foremost, keeping your website content up to date gets you more traffic. If your customers are looking to your website for information and are getting what they are looking for, it builds trust between you and them.

Increased credibility

It also helps with domain authority which is how credible your website is in that particular field of information. Staying up to date in the real estate world shows that you know what you are talking about.

Better search engine ranking

New content also means more frequent indexing from search engines. If you are updating your site regularly, search engines will be looking at your site more often which can lead to higher rankings based on the content you provide.

More keywords = better SEO

More content also means more keywords. If you are consistently adding content to your webpage, you will automatically have more opportunity to optimize your site for search engines.

Updated, relevant info source for current and potential clients

Possibly the most straightforward of all these reasons is that you can keep your audience informed and updated on relevant information. It is important to convince your audience that, out of all the other websites regarding your field, you are the one they want to keep up with. Regularly updating your site will lead to potential customers becoming loyal customers and also will result in appreciation from already loyal customers.

Surprisingly enough, most real estate professionals are lacking in the “useful information” department when it comes to their website. So what falls under the useful information category? Here is a helpful list, based on one from www.realtormag.realtor.org, to help you come up with topics to include on your website:

  • Information about the neighborhood you work in
  • Local market statistics
  • Events around town
  • Subdivisions of specific neighborhood
  • General real estate news
  • DIY home projects
  • Financing information

Visual appeal

Make sure your website looks like it was last updated in 2017, not 2003! It doesn’t have to be over-the-top trendy, but make it modern. Brand it according to the image you want to create. A great web developer and branding expert may be able to help you out with that, if you’re struggling. It is also great to include a mixture of text, photos, and videos within your site to keep readers interested and to prevent your page from looking boring.

 

The key takeaway: basically, if your website is up to date and looks fresh for people visiting your site, your credibility as a realtor is automatically increased. Along with that, your potential for more clients increases!

 

The Benefits of Product Videos

product videos strong estate marketing

Are your sales at a standstill? Are you struggling to find new ways to market your products? Strong Estate LLC has your answer. We’ve found that product videos are an excellent way to highlight a product’s specific benefits and features. Product videos are often overlooked, but can be one of the most effective ways to reach your sales goals!

 

Product videos can…

Get a Customer’s Attention

Videos quickly catch the attention of your audience, allowing more information to be absorbed at a faster rate than any other content form. This makes the most of your audience’s time— which is especially important on social media. If your video catches their attention quickly enough for them to stop scrolling and watch, then you’ve done it right.

Videos also give visitors a reason to spend more time on your site. After people watch videos, they’re more likely to browse your site, which will hopefully make them more likely to make purchases.

Evoke Emotion

Attractive visual content can be one of the most influential factors in determining whether potential customers will make online purchases. The combined effects of visuals and sound evoke much more emotion from your audience than text alone does. Pull your viewers in by connecting with them emotionally, which will get them onto the next step, hopefully a purchase.

Increase the Product’s Perceived Value

Since video is (usually) harder and more expensive to produce, it is typically looked at as more valuable than text. Its perceived value can boost your website traffic big time.

Boost Customer Confidence in the Product

Product videos show the product being used by a real person. This will make them more confident in purchasing something on the Internet, because they feel like they have a better idea of its quality. Confidence in the product can also translate to trust in you and your business, making them more likely to return for more purchases.

Help with Clarity and Understanding

Video can help your audience follow along and understand your product better. People learn better when information is delivered verbally and visually, and videos help them do just that! When you order our Premium package videos, we will write an informative script and provide text overlay to enhance the main points of the message.

Improve SEO & conversion rates

A video can generate a large number of links for a website, attracting more traffic. It’s important to note that, because there are so many videos already out on the internet, your video needs to be really good quality to attract a large number of links.

 

With this in mind, it might be beneficial to you to hire a professional to shoot and edit your product video, making sure you get as much out of it as possible. It’s also very important to have models in your videos, so that potential buyers can really see how a product will be used— not just how it looks. Strong Estate has models on hand and we know just how to create a product video that will help you SELL! Get in touch with us today to get started!

 

 

Why it’s Crucial for Bloggers to Have a “Voice,” And How to Incorporate Your Personality into Your Writing

blogging strong estate marketing

In the blogging business, it is often said that it’s important to develop a relationship with your readers. This is easier said than done, though. How do you go about this when the work you’re doing is entirely virtual? Well, that’s where your writer’s voice comes in.

What is a writing voice?

A writing “voice” can be a hard definition to pin down. It’s not necessarily a technique, style, or technical writing decision. Your writing voice is simply a representation of YOU within your words. No, that doesn’t mean you write out a description of yourself and click “publish”. It means every single word you put on the page is crucial in getting your personality across to your readers.

In general, people like personal relationships. If your personality can shine through your writing, your audience will feel closer to you, and therefore will be more inclined to keep reading your material. Your voice can draw readers in, helping them to feel like they really know you personally.

Finding yourself in your writing is the key way to gain followers and to maintain loyal ones. If you’re not being yourself, your writing will eventually burn out and you won’t be able to maintain your blog.

Great Ways to Start Developing Your Voice

Here are some really great ways to give your blog writing a personality, according to www.business2community.com and www.goinswriter.com:

Know your audience

Different types of blogs attract different types of readers. Decide what information you should and shouldn’t talk about on your blog. If you’re running a business-related blog, your audience most likely doesn’t care what you had for lunch that day—whereas if it’s a food blog, that’s exactly what readers will want to know. Choose the information you disclose based on your target audience.

A good way to really write to your audience is to start out by picturing your ideal reader, and writing only to that person. With a bit of practice and experience, it will become easy to write with your target audience in mind.

Figure out what makes you different

Everyone has a unique story to tell, so figure out what makes you unique and run with it! There are probably lots of other bloggers writing about the same stuff you’re writing about. This is true no matter what type of blog you’re running. Find out what sets you and your blog apart from the rest. That’s the only way to stand out from all the competition.

Tell stories

Using personal stories in your blog is a great way to develop your voice and incorporate your personality into your writing. It’s great to include anecdotes that relate to your blog topic. These stories provide your audience with a window into your life, automatically giving them a sense of your personality, making them feel closer to you, and (hopefully!) making them more inclined to revisit or subscribe to your blog.

Having trouble keeping up with your company blog? The Strong Estate team would be happy to help you out! Blogging sucks sometimes—that’s just the reality. We can make it better! Contact us today to get started.

 

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